The First Foolish Success

FA021: The First Foolish Success
Date: 2010-11-04
Link: The Foolish Adventure
Getting to completion is the part that makes you money.
Try to have as much stuff happen in one day as possible (for your launch).
Build anticipation.
Most people when buying things online will abandon the cart. Most people drop out of the sales process.
Don’t use initials (for people’s names) in testimonials.
There is only one kind of information that is worse than bad information. That is not knowing it is bad information.