Getting Started With Customer Churn Analysis

TMBA 249: Getting Started With Customer Churn Analysis
Date: 2014-06-19
Link: Tropical Talk Radio
 
Churn will sneak up on you.
Your churn rate will be much less useful if you aren’t creating cohorts (groups of subscribers).
If your group is too big you can’t get good information from it.
Collect the basics (data).
Premium product tiers can change everything.
Retention is more important than virality because if your users don’t stick around then they’re not going to tell others about it.
Have a deliberate referral strategy.