Troubleshooting Early Customer Engagement

Episode 176 | Troubleshooting Early Customer Engagement
Date: 2014-03-18
Link: Startups For the Rest of Us
If customers aren’t engaging with your product you need to find out why.
Clearly identify the problem.
Reach out to each customer individually and start asking them questions.
Your goal is to just give information. Ask questions and shuttup.
The reality is that some people aren’t going to be a good fit for your product.
When you’re talking to people you need to be able to speak the same language.
Aspirin type products vs. vitamin type products.
A single product can provide a different amount of value to different markets if you talk to them about your product using the right language.