A Startup is a Learning Experience

Title: A Startup is a Learning Experience
Date: 2011-11-30
Speaker: Jessica Mah (inDinero)
Link: Entrepreneurial Thought Leaders
Up front set up a signup page that takes a credit card number and see if people will enter it.
There is nothing more valuable than to finish college.
Get out of the building (to find out what customers want).
You're going to go through iterations and it is going to be long and slow.Book: The Four Steps to the Epiphany
Book: The Lean Startup
What customers want isn’t necessarily what you or your engineering team wants to build.
Fix your mistakes quickly.
Getting a lot of press is a lot of fun but half of it didn’t convert into signups.
Getting press needs to lead to business results. If it is just about your ego then it is a waste of time.
You are responsible for your staff. You are responsible for making payroll. You are responsible for your customers. You are responsible for your investors. On top of all that you have your own career to worry about.
Everyone at a small startup is close friends.
Keep your office in an apartment for as long as possible.
You’re going to go through iterations and it is going to be long and slow.
You’re not going to have an overnight realization of what customers want.
You don’t have to publicly launch to get user feedback.
You have to decide what is right for you.
It is super important to have a cofounder.
Money goes by faster than you think.
It is always safer to raise more (money) than less.
You don’t get to launch twice.
Measure more than just intelligence.
You have to make your startup fun for you to work in.
No business plan survives first contact with customers.
By raising money too early you’re likely to waste it on the wrong things.
It is better to fire as soon as you realize it isn’t a perfect fit.
It is easy to get the people that love your product to talk about it. It is a lot harder to get the people who don’t like your product to talk to you about it.
Watch in person (people) use your product.