Method to Success

Title: Method to Success
Date: 2011-11-09
Speaker: Adam Lowry (Method)
Link: Entrepreneurial Thought Leaders
At most retailers the merchandisers (merchants) are very different from the marketers.
The secret to (their) success is more about how they do it rather than what they do.
The most important part (of the innovation process) is adoption.
Telling stories is really important because it is actually what allows you to connect the emotion of your brand with people.
Stories must create participation.
One of the most important things in starting a business is realizing the difference between customers and consumers.
The people that matter are (the consumers).