How Ideas Take Flight

Title: How Ideas Take Flight
Date: 2010-11-17
Speaker: Jennifer Aaker (Stanford GSB)
Link: Entrepreneurial Thought Leaders
 
The dragonfly effect is the idea that small acts can create big change.
Happiness, meaning, and stories (are why some ideas build momentum and other don’t).
You need to be aware of the things that are deeply meaningful versus what is short-term meaningful.There are two types of happiness.
The first type is “excited happiness”.
The second type is “peaceful happiness”.
For teenagers happiness means excited. For forty and fifty year-olds happiness means peaceful.
You need a mix of the two types of happiness.
You need to be aware of the things that are deeply meaningful versus what is short-term meaningful.
The power of stories is what makes people act.
You have to grab attention.
Engagement is the third wing.
Humans are not setup to understand logic. They are setup to understand stories.
One person’s happiness can affect another’s for as long as one year.
Ideas build momentum when you share a story.
Influencers are domain specific.
Companies that experiment are going to be so far ahead of companies that don’t allow experimentation.