The Rise Of Productized Services

TMBA 227: The Rise Of Productized Services
Date: 2014-01-16
Link: Tropical Talk Radio
You need to get a skillset you can charge money for.
Year 1: Figure out the skillset
Year 2: Sell that skillset to other people
Year 3: Figure out how to scale it
There needs to be a big enough of a pain point.
Externalize the skillset into a Buy Now button.
Stop trying to be all things to all people.
Online you’re either driving traffic or driving conversions.
The trick to outbound marketing is that you go where your customers are.