The Psychology of Selling and How to Price Your Products with Ramit Sethi

SPI 092 : The Psychology of Selling and How to Price Your Products with Ramit Sethi
Date: 2013-12-20
Link: Smart Passive Income
 
What is the quickest win you can give your readers and what is the biggest win you can give them?
As you get larger you have to start looking at bigger and bigger wins.
Transitioning from free to paid or raising your rates is going to be brutal.
Moving up market is a slow and gradual process and is filled with pain.
Create the best.
It is important to set consequences for your customers.
A relationship is more important than an initial sale.
Price on value not on cost.
Find out what the (price) range is in the market and figure out what you need to do to be at the top of that range.
Being the best always gets you disproportionate awards.