Mixing Online Business with Offline Marketing Strategies – Direct Response with Kim Walsh-Phillips

SPI 091 : Mixing Online Business with Offline Marketing Strategies – Direct Response with Kim Walsh-Phillips
Date: 2013-12-13
Link: Smart Passive Income
 
Every dollar you spend on marketing should be measurable and produce more than a dollar back.
If you just saturate one (marketing) channel people will start ignoring you.
Base everything (marketing) on research.
Physical mail that looks different than other mail is always opened.
Test small and launch big.
Split test physical mailings.
You want to use your time in the most valuable way and that is in things that are strategic.