Rapid Audience Building For Accelerated Hypergrowth (From Scratch) – Landing Pages and Conversion Optimization

SPI 078 : Rapid Audience Building For Accelerated Hypergrowth (From Scratch) – Landing Pages and Conversion Optimization
Date: 2013-08-27
Link: Smart Passive Income
 
It is easier to double your conversion rate than double the amount of traffic you get.
Lead Pages (tool to help you create landing pages)
Fewer places to opt-in will get you more opt-ins.
Email lists are important for driving traffic.
You have the most control over your list.
Give away a list of tools or resources that will benefit your audience or your intended audience. “5 resources for creating videos”
The best selling issues of magazines are “gear guides”. (for photography, golf, etc. magazines)
Everybody wants to know the tools. We like to acquire tools rather than acquire skills.
Give people specific tools. Not ideas. Not concepts.
List of FREE resources.
There is no correlation between the value of what you’re giving away and your opt-in rate.
The first thing people think about is “What do I need to get started?”
“The list of the five essential pieces of exercise equipment you need in your home. Hint: they all weigh less than five pounds.”
The biggest killer of conversions is if people already think they know what you’re going to tell them.
Say something counter intuitive.
Setup your 404 page that says “404 Error Oops. The page you’re looking for cannot be found. But don’t leave empty handed. Get this free lesson.”
Give something new away with every blog post you can. (Attach the file to the email you mail to your list so those people don’t have to opt-in again.)
Start doing webinars.
Webinar pages have the highest conversion rate.
You should do them even if nobody attends.
You should do them to grow your audience.
Webinars are the cure all of writer’s block.
Record your webinars. You can sell them or give them away later.
When somebody goes to a page they immediately decide whether it is a giving page or a taking page.
People don’t opt-in to your list because they haven’t made the decision of whether they want to.