Letting the cat out of the bag

Episode 12: Letting the cat out of the bag
Date: 2013-06-28
Link: Bootstrapped with Kids
 
Work through a referral network to bring customers on.
Gmail Labs has canned responses you can turn on.
Give incentives to beta customers. (extra three months if they interact with the product how you want them to)
Commercial real estate is done people to people (broker to broker).
Retargeting takes weeks. You need to build an audience.