Driving traffic and our Beta Test plan

Episode 10: Driving traffic and our Beta Test plan
Date: 2013-06-14
Link: Bootstrapped With Kids
 
Pay-per-click is the quickest way to turn on traffic.
LinkedIn is B2B advertising and Facebook is B2C advertising.
Visitors from LinkedIn ads spent much more time on the site.
Retargeting is presenting ads to people that have already shown an interest.
Optimizely.
Test something right now.
Always be testing.
Lastpass.