6 Steps For Content Marketing

Episode 161 | 6 Steps For Content Marketing
Date: 2013-12-03
Link: Startups For the Rest of Us
Book: Hatching Twitter
Book: Rework
Book: The E-Myth Revisited
Book: The Lean Startup
Once everybody is using the same terminology it makes it easier for everybody to talk about the same thing.
You need to know what it is you want to do before you randomly start creating content.
What is the content supposed to do?
If you build something that isn’t helpful to people, no matter how good it is, you’re just wasting your time.
Tools are a good example of things that can draw people in if they’re really well executed.
Try to find people to build content for you.
Use attention grabbing headlines.
Your content strategy can feed into your SEO strategy.
Consistency (in posting data) can help draw people back to your site.
Enable one-click sharing.
Engage with your audience after you’ve published your content. Ask them to tweet or email you. Thank them.
Measure the things related to your content marketing.