Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)

TMBA 220 : Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)
Date: 2013-11-28
Link: Tropical Talk Radio
 
Take whatever you think you should be charging for your product and double it.
Get the end of your funnel right.
Make your product outcome focused.
Up-level your product so you can invest in marketing.
Be on-topic early and often.
In email marketing offer people something and have a time constraint on it.
Emails need to have buttons rather than just text hyperlinks.
Sign all emails from an actual person. Have that person’s email at the bottom of the email too.
Eventually you’ll get some brand traction.