Why the Rules of Small Business Marketing Keep Changing, with David Meerman Scott

NBP023 – Why the Rules of Small Business Marketing Keep Changing, with David Meerman Scott
Date: 2013-09-12
Link: New Business Podcast
 
You can’t hold people’s interest if you’re not entertaining them.
Marketing is turning into publishing today.
There are more people on the planet that have access to mobile phones than have access to working toilets.
There is a huge group of people who the only way they connect to the Internet is mobile.
All organizations need to have a mobile friendly website.
Gamify social media.