Ten Ideas for Things You Can A/B Test

Episode 150 | Ten Ideas for Things You Can A/B Test
Date: 2013-09-17
Link: Startups For the Rest of Us
Send email three days before trial expires.
Start by testing headlines.
Test if a free trial button is going to work out. (Test versus a Buy Now button.)
Getting credit cards upfront weeds out people who aren’t necessarily engaged with the product.
Don’t chase after tire-kickers.
Test using trust symbols (vendors, cc icons, etc.).
Test having free trial form right on the homepage.
Test your testimonials with and without photos, names, and websites.
Test whether to display honest reviews of your product or filtered reviews of your product.
Test using a chat widget.