Strategies For Loading Up Your Pre-launch Email Lists

Episode 152: Strategies For Loading Up Your Pre-launch Email Lists
Date: 2013-10-01
Link: Startups For the Rest of Us
 
Scalable content marketing from Bootstrapped With Kids.
Look for website that accept startup announcements.
Reddit Rate My Startup
Beta List.
Use social media like Twitter and Facebook.
Setup goals in Google Analytics so you can see which source is good for you.
Ask to be a guest on podcasts.
When pitching podcasts you’re not pitching your product you’re pitching a (compelling) story.
Listen to past episodes of podcasts to find out if your information is a good fit for their audience.
helpareporter.com
Setup Google Alerts.
Ask bloggers if you can write guest articles on their websites.
You don’t want to be putting your best material on your blog. You want to be putting your best material elsewhere.
Use SEO.
Use landing pages as much as possible so you can test what text is and isn’t converting.
If you don’t know what sources are converting then you’re leaving a lot of data on the table.
Perfect Audience or Ad Roll.
If you don’t have time to track a paid advertising campaign then shut it down.