SaaS Pricing Tactics

Episode 153: SaaS Pricing Tactics
Date: 2013-10-08
Link: Startups For the Rest of Us
Launching pricing earlier can help you find the real customers for your service.
Most profit comes from your highest priced plans.
Some plans exist simply to make other plans look better.
Heavy usage of discounts might signal issues with your pricing structure.
Usage limits create a success penalty.
If there is no difference in conversion rates based on length of trial then go with a shorter trial so that you can test and iterate faster.
You’re probably going to get five times more trial users if you don’t ask for a credit card upfront.