Balancing Economy, Equity, and Ecology Through Design

Title: Balancing Economy, Equity, and Ecology Through Design
Date: 2008-10-15
Speaker: William McDonough (Architect and Author)
Link: Entrepreneurial Thought Leaders
 
Commerce is the engine of change.
You can’t do business with somebody very long if you’re not honest.
Book: Cradle to Cradle
Being less bad is not that good.
Any business that doesn’t have income doesn’t thrive.
It is an executive’s job to be effective and do the right thing. It is a manager’s job to be efficient and do something the right way.
Are we being efficient with the right thing first rather than being efficient with the wrong thing?
Materials don’t know if they’re good or bad.