The Viability of Inbound Marketing, Challenges for Non-Technical Founders and VOIP Options for Entrepreneurs

Episode 144 | The Viability of Inbound Marketing, Challenges for Non-Technical Founders and VOIP Options for Entrepreneurs
Date: 2013-08-06
Link: Startups For the Rest of Us
 
Find out who your true early adopters are.
If you’re targeting the enterprise market you need to charge high enough to justify it.
To do outbound sales you need to charge $200-$500 a month for your product.
Technical hires should be able to explain decisions made in code samples they provide.
Do not rule out annual billing.
Know your cost of customer acquisition.
The best time to start a business is yesterday.