Shifting Your Content Marketing into Overdrive, with C.C. Chapman

NBP011 – Shifting Your Content Marketing into Overdrive, with C.C. Chapman
Date: 2013-03-28
Link: New Business Podcast
 
Book: Amazing Things Will Happen
Book: Content Rules
Have your own website with a blog plugged into it.
You want customers to come to you.
Have a clear strategy of what you’re going to do and how you’re going to do it.
Stop thinking about the close.
The close is the natural conclusion of the process.
Facebook is more important than ever.
You have to be doing something (creating content) at least once a week.
Start with what you’re comfortable with and then experiment as much as possible.
Don’t be vanilla.
Be honest. Be yourself.