The Evolution of Yahoo!

Title: The Evolution of Yahoo!
Date: 2008-05-07
Speaker: Sue Decker (Yahoo!)
Link: Entrepreneurial Thought Leaders
Focus on the customer as the guiding light in everything you do.
Top of funnel is creating awareness and brands. As you move down the funnel you create transactions.
Advertisers want to reach whatever consumer is most likely to purchase their product.
Take advantage of scale.
Start with knowing what your customers want.
Stocks are valued looking forward rather than the past.
There is always a price.
The quickest thing you can change is advertising.
Advertising is cyclical with the economy.
If you don’t integrate you don’t get the power of scale.
People will pay for great, specialized content that is relevant to them.