Social Feedback Strategy and Adwords Landing Pages

Episode #151 – Social Feedback Strategy and Adwords Landing Pages
Date: 2013-04-11
Link: Lifestyle Business Podcast
 
Have conversations with your customers.
Landing page approach isn’t as sticky as social approach.
Put a phone number on it.
Social media strategy revolves around a narrative. You need a narrative if you want people to come back.
Embed yourself into a community forum made up of your marketplace.
Book: Crossing the Chasm
If the center of a community doesn’t exist you need to create it.
Provide indiscriminate value to the community.
Make yourself a leader of the community.
Show that you care.