Representing the Socially Responsible Enterprise

Title: Representing the Socially Responsible Enterprise
Date: 2008-02-27
Speaker: Debra Dunn, Jay Coen Gilbert, Bart Houlahan, Andrew Kassoy (B Corporation)
Link: Entrepreneurial Thought Leaders
 
B Corporations must meet environmental performance standards.
Transparency, accountability, and performance.
The private sector can be a much more powerful engine for social change than the non-profit or government sector can be.
B corporations offers differentiation.
The more you use words the less they mean.
Licensing fee for a B corporation is 10 basis points.
Marketing (or branding) is not an event–it is a process. It is a cumulative process.
The team with the best idea wins.
You can’t do it alone. It requires a team.
You’ve got to be a great listener.