The Rule of 6 – And the 10 Commandments of Content Marketing

Episode #131 – The Rule of 6 – And the 10 Commandments of Content Marketing
Date: 2012-11-29
Link: Lifestyle Business Podcast
 
Create great content on a regular schedule.
Great conversational pieces.
Have a SOP (standard operating procedure).
Become militant about your process.
Inefficiencies are difficult to exploit on the Internet.
Become a mini New York Times of your niche.
The people that get ahead in life give so much more than they get.
Great content is leadership oriented.
Don’t be scared of people leaving your site.
If you don’t have experience back up your points with data.
Your content should follow a narrative.
Great content is doused in perspective.