Gaming Google Search Results – What’s Working and What’s Getting Killed

Episode #126 – Gaming Google Search Results – What’s Working and What’s Getting Killed
Date: 2012-10-25
Link: Lifestyle Business Podcast
 
Unnatural anchor text profiles aren’t working.
Every link keyword should not be the same.
40-50% of links should not have text attached to it–just the link.
Exact match domains don’t work anymore.
Make your website brandable.
Blog comments are no longer helping ranking.
Optimize the long tails.
Most people who are searching for a specific long tail keyword are ready to buy.
Crappy content doesn’t work anymore.
There is a difference between penalizing and devaluing.
In smaller niches build feeder sites.
Never create a link that doesn’t pay for itself.
301 redirects are like a coffee filter.