Bro Pricing And The Most Important Model In Online Business

Episode #119 – Bro Pricing And The Most Important Model In Online Business
Date: 2012-09-06
Link: Lifestyle Business Podcast
 
Hardcore History podcast.
Don’t offer credit terms on your customers’ terms.
If you don’t do it (pricing) for everybody then don’t do it for anybody.
You have to maintain your margins.
Bundle products together rather than going toe-to-toe with competitors.
Add low-cost, high-value add-ons.
Deliver products that people want and like at a price they can understand.
With digital products focus on price anchoring. Deliver so much more for so much less.
Charge people once a year instead of once a month.