The Most Expensive (But Profitable) Marketing Strategy In Your Arsenal

Episode #115 – The Most Expensive (But Profitable) Marketing Strategy In Your Arsenal
Date: 2012-08-09
Link: Lifestyle Business Podcast
 
Accrual records revenue as it happens.
Start your business accounting on a cash basis. End up in accrual.
Make sure your family has opted in and has a similar mindset.
Cash solves everything.
Write down the real risks of starting a business.
Have a body of work (anything that demonstrates you’re consistent, repetitive, and in it to win it).
Book: Ultimate Sales Machine
Repetition is the key to your success.
The repetition is where the innovation really comes from.
You have to have a clear message.
Your business has a body of work whether or not you know it.
Generate content that targets your market’s anxieties. Trickle that content out.
Provide commentary, insight, and filtering on content that already exists.
Have emotional grit.
Be dedicated to serving others.