“Above the Fold is Dead” – 8 Design Tips For Non Designers

TMBA39 – “Above the Fold is Dead” – 8 Design Tips For Non Designers
Link: Tropical Talk Radio
 
You need high-impact copy at the top that says exactly what it is you do.
The most important part of a website is the body text.
You need good typography and contrast in your text to make things stand out.
Don’t use too many different fonts.
Line height needs to be 1.4 to 1.6 times the size of your text.
typecast.net
When in doubt be literal (in regards to your headline).
Color is the easiest thing to fixate on so people tend to go overboard.
Have an action color on your website.
White space creates balances in your design.
Don’t use stock photography.
You have people’s attention for eight seconds if you are lucky.
It is difficult for entrepreneurs to not want to be everything to everybody all of the time.