How to Effectively Use Google Adwords

TMBA44 : How to Effectively Use Google Adwords
Link: Tropical Talk Radio
 
You’ve got to be selling something to have paid traffic.
If you’re investing in SEO you should be investing in paid traffic.
You now need to pay to have your product listed in Google’s store.
95% of Internet sites serve ads of some sort.
Retarget a silent list.
A lot of times people make purchases based on emotion.
Know the value of a visitor.
Know your margins.