Spotlight Marketing (+ Have We Found the Community Marketer’s Secret Weapon?)

TMBA21: Spotlight Marketing (+ Have We Found the Community Marketer’s Secret Weapon?)

Link: Tropical Talk Radio

Move biggest and most profitable items to the top of your site.

Look at your business. If it is not going to be your ticket think about how it could be.

Ning is great for building communities.

Get an apprenticeship if you’re at square one.

Talk about the product development process.

Have a clear value proposition.

Develop one focal point on the web where your message comes from.