How To Compete With Free And Not Fight Downhill

Episode #107 – How To Compete With Free And Not Fight Downhill
Date: 2012-06-14
Link: Lifestyle Business Podcast
 
Split the market if you have many competitors.
Multiple product titles or multiple store fronts.
Free is the ultimate price cut.
To beat free you need to be a better marketer.
Everything (information) eventually becomes free. It goes from scarce to abundant.
You always need to find new information.
Divide the cost. Multiply the value.
Bundle services with your information.
Don’t compete with free.
Be contrarian.
Change your content delivery format.