Gorilla Fighting 101, Cost of Creating Content, Selling to Offline Customers and More Listener Questions

Episode 140: Gorilla Fighting 101, Cost of Creating Content, Selling to Offline Customers and More Listener Questions
Date: 2013-07-09
Link: Startups for the Rest of Us
 
Establish relationships with writers you hire.
Don’t worry about competitor price changes luring away your current customers as the cost of switching is high.
Provide better value than similar products.
At the beginning great branding and design are little value. Focus on what problems you’re solving for the customer.
Don’t spend time and money up front on design as your product might never take off. Once your making money you can go back and fix your design.
Previous advice does not apply if you’re in the design space in which case there is a minimum bar you need to hit design wise.