Changing the Game of Enterprise Software

Title: Changing the Game of Enterprise Software
Date: 2007-01-24
Speaker: Tien Tzuo (
Link: Entrepreneurial Thought Leaders
Build a (two way) dialog with the marketplace.
Raise your level of awareness.
We’ve went from a world with closed access to information to a world with open access to information.
One of the biggest sources of information people can get is the product itself.
A great trial needs to have sample data.
People want high level functionality first.
Design your products in layers.
“Segment. Target. Position.” doesn’t always work out.
The best way to take advantage of the Internet is to let the marketplace tell you what to pursue.
There is still a human element involved in a lot of decision making.
Pursue all customers through strong segmentation.
Customization and installation are completely different mindsets even if technically they are the same thing.