The New Frontier in Gaming

Title: The New Frontier in Gaming
Date: 2006-11-08
Speaker: Nick Earl (EA)
Link: Entrepreneurial Thought Leaders
Gaming has become pop culture.
Average age of a gamer in North America is 29.
Hard to grow enough to satisfy shareholders when you’re the largest in your industry.
Microtransactions are increasing.
Licensing player likenesses is absolutely worth it.
Creating your own IP, rather than licensing, leads to a happier workplace and is higher margin.
Think less about creating a property think more about creating a feature.
Creating one feature can have a profound effect on a franchise.