A Culture of Making a Difference

Title: A Culture of Making a Difference
Date: 2006-11-01
Speaker: Joe McCracken (Genentech)
Link: Entrepreneurial Thought Leaders
Genentech started out with $1,000 of funding by their two founders.
Genentech started out by cloning insulin.
Successful by hiring the best people and following the science.
All sales forces (with one exception) only talk about one product.
They focus on service and education.
Everybody at Genentech feels like they are making a difference in patients’ lives.
Focus on quality rather than cost.