5 Ways to Produce Expert Level Content (Even If You Aren’t an Expert)

TMBA14: 5 Ways to Produce Expert Level Content (Even If You Aren’t an Expert)
Link: Tropical Talk Radio
 
Be insatiably curious.
Have a highly focused output.
Don’t just do a personal blog. Your blog needs to have a focus.
Give yourself a leash on the input side. Don’t give yourself a leash on the output side.
Develop a highly legible body of work.
Have a format (podcast, etc.) edge.
Have a mindset edge. Professionals vs. amateurs.
Amateurs get offended by critical feedback.
Have a track record. It builds trust.
Associate your content with research.