The Magic of Being an Expat and Stories from a Million Dollar Year

TMBA05: The Magic of Being an Expat and Stories from a Million Dollar Year
Link: Tropical Talk Radio
 
If you’re not number one then somebody else is and they know more about SEO than you.
SEO is a zero-sum game.
Product names need to be Googleable, memorable, and spellable.
There is a difference between plans and missions. You’re much better off setting a mission than a plan.
A mission has to inspire your employees, yourself, and your market.
Think big and act small. Be humble.
At a certain point ventures need to have a publishing arm to put your own messages out.
Even if you’re a one man operation you should write a mission statement to answer the why question (why you’re doing what you’re doing).
The most difficult thing is definition but it is also the most important thing.