Strategies in the Biopharmaceutical Industry

Title: Strategies in the Biopharmaceutical Industry
Date: 2006-02-08
Speaker: Kim Popovits (Genomic Health)
Link: Podcast
 
As treatments for diseases grow you need to be able to identify the patients that would benefit.
Diagnostics are a low margin business.
Take a new opportunity if you think it is the next frontier.
How do you commercialize something that is different from anything before it?
You can take really great ideas nowhere if you don’t get really good people to help you do it.
People tell you more things you can’t do than things you can do.