Using Creative Leadership

Title: Using Creative Leadership

Date: 2005-11-16

Speaker: Frank Ricks (LRK Architecture)

Link: Podcast


They try to create great spaces where human activity takes place. The space between buildings.

If you don’t have it, make it.

Started selling vegetables door-to-door at eight years old  to start making money.

Architects are one of five professions that you have to be licensed by the state to practice.

They took second mortgages to start their firm.

Make deals so that it is win-win.

Build a strong team and build it thoughtfully.

Every part of their business is open to the entire staff.

Started out as architects and matured into urban designers.

Good design shouldn’t be limited to people that are well off.

You don’t need a mission statement or titles to start a business.

Be clear about what you are in business for.

Goal is to have a spot for everybody to seek their potential.

After you reach twenty people you need to start thinking about how to perpetuate the culture.

Trying to base their compensation on the value that they’re adding. Participate on the backend.

Don’t try to sell A to Z up front if the client only needs A to B.

Help your client be more successful.

Recommends the book Orbiting the Giant Hairball.

A lot of entrepreneurs start by pricing low (with low overhead) and then working hard.