From Start-up to Market Dominance in the Field of Surgical Robotics

Title: From Start-up to Market Dominance in the Field of Surgical Robotics
Date: 2005-11-02
Speaker: Lonnie Smith (Intuitive Surgical)
Link: Podcast
 
They sell medical systems and instruments.
Their instruments can be used only ten times before needing to be replace. This is their recurring revenue model.
You go to more invasive procedures as necessary. You don’t go there first.
There is no standard to measure the capability of a surgeon.
Those that are benefiting from the status quo don’t want it to change.
They do viral marketing for their procedures.
They have 200+ patents.
Technology always starts out as more expensive and gets cheaper as volume builds.